Not Another Story is a design and sourcing agency specializing in jewelry and watches, based in the dynamic city of Hong Kong. Drawing inspiration from its multicultural energy, we combine global perspective with local expertise. Our Italian-led design team brings international creativity to every project, delivering distinctive and innovative collections. We support brands of all sizes with a flexible, end-to-end process—from concept to final product—making it easy to launch, grow, or adapt. Sustainability is central to our mission, guiding us to make ethical, responsible choices that benefit both people and the planet. At Not Another Story, we believe in thoughtful design, practical support, and helping brands build a better future through meaningful, sustainable growth.