Service
Service
Service
Explore our tailored services designed to elevate your brand.
TREND ANALYSIS
DESIGN
SPECIFICATION SHEET
PRODUCT DEVELOPMENT
PRODUCT BRANDING
SOURCING
PRODUCTION
QUALITY CONTROL


Design
We brings extensive experience in creating premium watch and jewelry collections for global brands, blending refined aesthetics, strong creativity, and deep technical expertise. From classic timepieces to contemporary jewelry, we craft distinctive and meaningful collections while carefully aligning price points with your brand positioning and ensuring smooth, efficient production. We can support you from the earliest stages—trend research, mood boards, and concept development—or work directly on product design, collection planning, and detailed technical specifications, tailored to your specific needs.
Creative Approach
Our design principles focus on translating a brand’s identity into pieces that balance creativity with wearability, authenticity with market appeal. Each design tells a meaningful story, uses high-quality and ethically sourced materials, and pays meticulous attention to proportion and detail. Guided by trend awareness yet rooted in timelessness, the approach embraces sustainability, minimises waste, and ensures every piece works both individually and within a cohesive collection, creating jewelry and watches that resonates emotionally and endures over time.
Sustainability
With our commitment to sustainability and social responsibility, we explore every opportunity to integrate eco-conscious materials into your watch and jewelry collections. From recycled metals to responsibly sourced gemstones and innovative sustainable components, we ensure each piece not only meets the highest aesthetic and quality standards but also aligns with modern values of environmental care and ethical production.
Product Categories
At Not Another Story, we work across a broad spectrum of jewelry and watch categories, with particular expertise in fashion jewelry, demi-fine pieces, fashion watches, and mid-range timepieces. Get in touch to explore the category opportunities and project types that can best align with and elevate your brand.


SOURCING
At NOT ANOTHER STORY, we understand the unique needs of each client, moving beyond a one-size-fits-all approach. From sourcing premium materials—such as recycled metals, responsibly sourced gemstones, and high-quality movements—to creating refined, on-trend designs, working with certified production partners, and providing branding support for packaging and presentation, we cover every stage of the process. We take care of the details so you can focus on the bigger picture. Whether you need a complete end-to-end service or prefer our modular approach—just design and development, or or only production for ready-to-go concepts—our greatest strength is our flexibility.
Low MOQ
We identified a gap in the market where many startup and small-scale brands struggle to access quality manufacturers willing to work with low minimum order quantities. Leveraging our years of extensive experience across Asia, we have curated and refined a network of top-tier vendors who not only accommodate small MOQs but also maintain exceptional production standards. This rare combination of flexibility and uncompromising quality sets us apart—making us a trusted partner for emerging and niche brands aiming to bring their vision to life without sacrificing craftsmanship or consistency. Our MOQ starts as little as 30 pieces per style! In doing so, we also recognise that lead time is critical to your business success. That’s why we ensure samples are developed and delivered within short timeframes, without ever compromising on craftsmanship or attention to detail. Our streamlined processes and hands-on approach allow us to move quickly while maintaining the premium quality your brand deserves.
Materials
At Not Another Story, we take pride in our commitment to responsible sourcing and conscious design. Every stone, gem, and pearl we use is carefully and ethically sourced, ensuring authenticity and respect for both people and the planet. Wherever possible, we also incorporate recycled metals—ranging from stainless steel, often used in our watches, to sterling silver, gold, and brass in our jewelry collections. By doing so, we not only preserve precious resources but also craft pieces that carry both beauty and purpose.
Country of Production
We manufacture our jewelry and watches primarily in China, carefully partnering with suppliers who share our commitment to excellence, environmental responsibility, and ethical practices. Every production partner is selected not only for their technical expertise and ability to deliver high-quality products but also for their alignment with our values—ensuring that each piece reflects superior craftsmanship while minimising environmental impact and adhering to fair and responsible labor standards.


SUSTAINABILITY
At our agency, sustainability is a core principle, not a secondary concern. We integrate environmental responsibility into every stage of design and production, from selecting recycled metals and responsibly sourced gemstones to collaborating with manufacturers who uphold ethical labor standards and minimise waste. Our goal is to create jewelry and watches that are not only beautiful and meticulously crafted but also mindful of their impact on the planet. By prioritising sustainable choices, we help brands align with modern values while delivering products that resonate with conscientious consumers.


Design
We brings extensive experience in creating premium watch and jewelry collections for global brands, blending refined aesthetics, strong creativity, and deep technical expertise. From classic timepieces to contemporary jewelry, we craft distinctive and meaningful collections while carefully aligning price points with your brand positioning and ensuring smooth, efficient production. We can support you from the earliest stages—trend research, mood boards, and concept development—or work directly on product design, collection planning, and detailed technical specifications, tailored to your specific needs.
Creative Approach
Our design principles focus on translating a brand’s identity into pieces that balance creativity with wearability, authenticity with market appeal. Each design tells a meaningful story, uses high-quality and ethically sourced materials, and pays meticulous attention to proportion and detail. Guided by trend awareness yet rooted in timelessness, the approach embraces sustainability, minimises waste, and ensures every piece works both individually and within a cohesive collection, creating jewelry and watches that resonates emotionally and endures over time.
Sustainability
With our commitment to sustainability and social responsibility, we explore every opportunity to integrate eco-conscious materials into your watch and jewelry collections. From recycled metals to responsibly sourced gemstones and innovative sustainable components, we ensure each piece not only meets the highest aesthetic and quality standards but also aligns with modern values of environmental care and ethical production.
Product Categories
At Not Another Story, we work across a broad spectrum of jewelry and watch categories, with particular expertise in fashion jewelry, demi-fine pieces, fashion watches, and mid-range timepieces. Get in touch to explore the category opportunities and project types that can best align with and elevate your brand.


SOURCING
At NOT ANOTHER STORY, we understand the unique needs of each client, moving beyond a one-size-fits-all approach. From sourcing premium materials—such as recycled metals, responsibly sourced gemstones, and high-quality movements—to creating refined, on-trend designs, working with certified production partners, and providing branding support for packaging and presentation, we cover every stage of the process. We take care of the details so you can focus on the bigger picture. Whether you need a complete end-to-end service or prefer our modular approach—just design and development, or or only production for ready-to-go concepts—our greatest strength is our flexibility.
Low MOQ
We identified a gap in the market where many startup and small-scale brands struggle to access quality manufacturers willing to work with low minimum order quantities. Leveraging our years of extensive experience across Asia, we have curated and refined a network of top-tier vendors who not only accommodate small MOQs but also maintain exceptional production standards. This rare combination of flexibility and uncompromising quality sets us apart—making us a trusted partner for emerging and niche brands aiming to bring their vision to life without sacrificing craftsmanship or consistency. Our MOQ starts as little as 30 pieces per style! In doing so, we also recognise that lead time is critical to your business success. That’s why we ensure samples are developed and delivered within short timeframes, without ever compromising on craftsmanship or attention to detail. Our streamlined processes and hands-on approach allow us to move quickly while maintaining the premium quality your brand deserves.
Materials
At Not Another Story, we take pride in our commitment to responsible sourcing and conscious design. Every stone, gem, and pearl we use is carefully and ethically sourced, ensuring authenticity and respect for both people and the planet. Wherever possible, we also incorporate recycled metals—ranging from stainless steel, often used in our watches, to sterling silver, gold, and brass in our jewelry collections. By doing so, we not only preserve precious resources but also craft pieces that carry both beauty and purpose.
Country of Production
We manufacture our jewelry and watches primarily in China, carefully partnering with suppliers who share our commitment to excellence, environmental responsibility, and ethical practices. Every production partner is selected not only for their technical expertise and ability to deliver high-quality products but also for their alignment with our values—ensuring that each piece reflects superior craftsmanship while minimising environmental impact and adhering to fair and responsible labor standards.


SUSTAINABILITY
At our agency, sustainability is a core principle, not a secondary concern. We integrate environmental responsibility into every stage of design and production, from selecting recycled metals and responsibly sourced gemstones to collaborating with manufacturers who uphold ethical labor standards and minimise waste. Our goal is to create jewelry and watches that are not only beautiful and meticulously crafted but also mindful of their impact on the planet. By prioritising sustainable choices, we help brands align with modern values while delivering products that resonate with conscientious consumers.


Design
We brings extensive experience in creating premium watch and jewelry collections for global brands, blending refined aesthetics, strong creativity, and deep technical expertise. From classic timepieces to contemporary jewelry, we craft distinctive and meaningful collections while carefully aligning price points with your brand positioning and ensuring smooth, efficient production. We can support you from the earliest stages—trend research, mood boards, and concept development—or work directly on product design, collection planning, and detailed technical specifications, tailored to your specific needs.
Creative Approach
Our design principles focus on translating a brand’s identity into pieces that balance creativity with wearability, authenticity with market appeal. Each design tells a meaningful story, uses high-quality and ethically sourced materials, and pays meticulous attention to proportion and detail. Guided by trend awareness yet rooted in timelessness, the approach embraces sustainability, minimises waste, and ensures every piece works both individually and within a cohesive collection, creating jewelry and watches that resonates emotionally and endures over time.
Sustainability
With our commitment to sustainability and social responsibility, we explore every opportunity to integrate eco-conscious materials into your watch and jewelry collections. From recycled metals to responsibly sourced gemstones and innovative sustainable components, we ensure each piece not only meets the highest aesthetic and quality standards but also aligns with modern values of environmental care and ethical production.
Product Categories
At Not Another Story, we work across a broad spectrum of jewelry and watch categories, with particular expertise in fashion jewelry, demi-fine pieces, fashion watches, and mid-range timepieces. Get in touch to explore the category opportunities and project types that can best align with and elevate your brand.


SOURCING
At NOT ANOTHER STORY, we understand the unique needs of each client, moving beyond a one-size-fits-all approach. From sourcing premium materials—such as recycled metals, responsibly sourced gemstones, and high-quality movements—to creating refined, on-trend designs, working with certified production partners, and providing branding support for packaging and presentation, we cover every stage of the process. We take care of the details so you can focus on the bigger picture. Whether you need a complete end-to-end service or prefer our modular approach—just design and development, or or only production for ready-to-go concepts—our greatest strength is our flexibility.
Low MOQ
We identified a gap in the market where many startup and small-scale brands struggle to access quality manufacturers willing to work with low minimum order quantities. Leveraging our years of extensive experience across Asia, we have curated and refined a network of top-tier vendors who not only accommodate small MOQs but also maintain exceptional production standards. This rare combination of flexibility and uncompromising quality sets us apart—making us a trusted partner for emerging and niche brands aiming to bring their vision to life without sacrificing craftsmanship or consistency. Our MOQ starts as little as 30 pieces per style! In doing so, we also recognise that lead time is critical to your business success. That’s why we ensure samples are developed and delivered within short timeframes, without ever compromising on craftsmanship or attention to detail. Our streamlined processes and hands-on approach allow us to move quickly while maintaining the premium quality your brand deserves.
Materials
At Not Another Story, we take pride in our commitment to responsible sourcing and conscious design. Every stone, gem, and pearl we use is carefully and ethically sourced, ensuring authenticity and respect for both people and the planet. Wherever possible, we also incorporate recycled metals—ranging from stainless steel, often used in our watches, to sterling silver, gold, and brass in our jewelry collections. By doing so, we not only preserve precious resources but also craft pieces that carry both beauty and purpose.
Country of Production
We manufacture our jewelry and watches primarily in China, carefully partnering with suppliers who share our commitment to excellence, environmental responsibility, and ethical practices. Every production partner is selected not only for their technical expertise and ability to deliver high-quality products but also for their alignment with our values—ensuring that each piece reflects superior craftsmanship while minimising environmental impact and adhering to fair and responsible labor standards.


SUSTAINABILITY
At our agency, sustainability is a core principle, not a secondary concern. We integrate environmental responsibility into every stage of design and production, from selecting recycled metals and responsibly sourced gemstones to collaborating with manufacturers who uphold ethical labor standards and minimise waste. Our goal is to create jewelry and watches that are not only beautiful and meticulously crafted but also mindful of their impact on the planet. By prioritising sustainable choices, we help brands align with modern values while delivering products that resonate with conscientious consumers.